Know Your Customer
A disappointed sales manager of coca- cola return from his Middle East assignment. A friend asked " Why weren't u successful with the Arab?" The sales manager explained:
"When I got posted in the Middle East, I was very confident that I would make a good sales pitch as Cola is virtuality unknown there. But, I had a problem which I didn't know to speak Arabic"
Then, " So I planned to convey the message through three posters....
First poster: a man lying in the hot dessert sand.. totally exhausted& fainting
Second poster: The man is drinking our Cola
Third poster: Our man is now totally refreshed
& the 3 poster were pasted all over the place..
"Then that should have worked.. Amzing story line.." said his friend
"The hell it should had!?" said the sales manager
** I didn't realize that Arabs read from right to left n not left to right
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